Step 1: Export Target Keywords and Current Rankings
This step involves opening a link sheet, presumably a spreadsheet or a tool, and extracting information on target keywords and their current rankings on the Search Engine Results Page (SERP). This provides a baseline understanding of where the website stands in terms of visibility for specific keywords.
Step 2: Shortlist Keywords Ranking on the Second Page
Identify and list five keywords that are currently ranking on the second page of the SERP. These are the keywords that have the potential to improve visibility with some optimization efforts.
Step 3: Identify Top 2 Relevant Competitors for Each Keyword
For each of the shortlisted keywords, perform a Google search and identify the top two competitors that are relevant to the business or content. Relevance is crucial to ensure that the competition analysis is meaningful.
Step 4: Use SE Ranking Backlink Checker for Competitor Domains
Enter each competitor’s domain into the SE Ranking Backlink Checker Tool. This tool will provide information on the backlink domains associated with each competitor. Backlinks are crucial for SEO as they contribute to a website’s authority.
Step 5: Export Backlink Domains and Domain Authority (DA)
Export the list of backlink domains for each competitor and compile them into a single Excel file. Additionally, include the Domain Authority (DA) of each domain. DA is a metric that indicates the overall strength of a domain in terms of search engine ranking.
Step 6: Filter Out Backlink Domains Based on Domain Trust
Filter the compiled list of backlink domains based on specific criteria. In this case, it’s suggested to filter out domains with Domain Trust less than or equal to 30 and greater than 90. This helps focus on domains that are likely to have a meaningful impact on SEO.
Step 7: Create 15 Backlinks in High-Quality Competitor Backlink Domains
With the refined list of high-quality competitor backlink domains, the final step is to create 15 backlinks within these domains. This could involve outreach, guest posting, or other legitimate link-building strategies to ensure that the backlinks are genuine and contribute positively to the website’s SEO.
Following these steps systematically can contribute to an effective SEO strategy by leveraging competitor analysis and building high-quality backlinks.