gtm for call track

How To Track Call Leads Using Google Tag Manager

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*Requirements*

  • Need a functional GTM account connected with google analytics.
  • A phone number should be present on the website.

 Step 1:

Go to the GTM account.

Then go to variables –

Then tick all click items –

Now go to your website and check the phone number that it should start with “tel:” like this –

Then go to triggers –

Create a new trigger using below screenshot –

Fill those places as per screenshot –

Now save it.

Create a tag –

Fill those places as per screenshot –

Now add the triggering, which was created earlier –

Once done save it.

Now we have to check, the tag is working or not –

Click on preview button –

 Click on connect –

Click on the number – 

Now go to summary you can find that our created tag was fired –

The “GA4-event call click” event will show up on Google Analytics within some days –

Like this.

Now we can track the call counts.