Beer of the month clubs have been growing in popularity worldwide, and it’s not hard to see why. This is the best time to learn about the culture and history behind the beer-making process. If you’re looking to start your own beer club and want the highest Google rankings possible, here are some of the best digital transformation strategy for beer club to ensure your success online and off.
Overview of an SEO strategy
It’s no secret that search engine optimization has become an integral part of marketing in recent years. As more people turn to Google, Bing, Yahoo! or other search engines to find the products/services/information they want, it’s becoming increasingly important to ensure that you’re getting your company on those pages. In order to do so, there are a number of things you can do:
1) Submit your content to various directories. Sites like DMOZ provide a free way for businesses to submit their website URL or a page from their site. You can also look for similarly themed sites to submit your content. If you have a video about making beer, for example, then submitting that to YouTube is a good idea.
2) Create high-quality content.
3) Use schema markup tags appropriately on your site. Schema tags help search engine crawlers better understand your business when they crawl your site; using them properly can increase traffic and conversion rates.
4) Build relationships with influential websites in your niche by commenting on their posts and linking to them occasionally in yours, and tweeting at them when appropriate. When these websites link back to yours, it provides additional credibility, which will help you rank higher on SERPs (search engine result pages).
Let’s think about it in a broader way
Keyword Research
Beer Club is great for trying new beers without buying them all at once. The clubs are a great value because they save money, time, and space by only sending you one beer at a time. But when it comes to SEO or digital transformation strategies for their own business, not many people know what is best for these businesses.
That’s why we’re going to go over some common SEO strategies that can help improve your beer club’s rankings in search results and digital transformation strategies that can help make your business more profitable.
Most beer clubs focus on getting their brands in front of as many people as possible with ads across social media platforms like Facebook, Instagram, Twitter, etc. However, this does not always produce high-quality leads for them. One way to increase conversions is through video marketing. Nowadays, most people spend more time watching videos online, and businesses have also started investing in this form of marketing because it’s so effective. So rather than relying solely on running Facebook ads, take some time each week or month to create short videos that promote your company and its products—you might find yourself generating higher-quality leads!
One final thing worth mentioning is email marketing which has been around since the 1970s but never seems to lose its relevance no matter how often people switch from email providers like Yahoo Mail to Gmail or Hotmail.
Local Listings
If you want to take your beer club to a new level, getting your business on Google Maps is important. With this, customers can find your store with ease. You’ll also want to ensure that you have all your social media pages up-to-date with information about what you’re providing. This is key for promoting yourself in both digital and traditional marketing circles.
If one told you there was a way for you to improve not only the quality of life but also the success rate at which businesses operate? Well, search engine optimization (SEO) is exactly what many companies need to surpass their competition online.
Website Optimization
Beer of the Month Clubs is a great way to enjoy beer worldwide without having to travel or buy it in bulk. They make for excellent gifts, too! That said, if you run a business that sells beer of the Month Club subscriptions, you know how difficult it can be to get your site to rank well in search engines. We’ve come up with a few strategies that might help.
1) Use keywords throughout your content. Keywords are words and phrases people type into search engines when looking for something specific. For example, the beer of the month club. You want as many of these keywords as possible on every page, ranking higher in search results. Every time you add new content to your site, look at what keywords you used and try to include those same terms elsewhere. It’s best not to use more than 3-5 words per paragraph because Google doesn’t like repetition.
2) Be active on social media. Beer lovers don’t just live inside Google—you must also share your website through social media channels! Social media is where some of the most targeted potential customers will find you.
3) Include video content whenever possible. Visual marketing is important in 2018 because people prefer images to text more than ever before—it’s faster and easier for them to understand what they’re seeing.
Email Marketing
* Promote events or new beers
* Send beer descriptions that provide tasting notes
* Feature questions about beer for your subscribers to answer
* Include recipes that incorporate your beers * Provide a list of restaurants near you that serve your beer
* Offer discounts on bulk purchases to members who are current customers. * Partner with foodie influencers: Select someone from your team who has good writing skills, teach them how to cook one dish using your product, and have them post it with all the necessary links (your store’s website, blog post about cooking the dish, ingredients)
* Consider a product trial membership option: The member can purchase an individual shipment of monthly beers or save money by buying bulk.
* Consider shipping in pre-packaged gift boxes so recipients can enjoy their selection immediately.
Social Media Outreach
Beer clubs have become increasingly popular over the last few years. Recently, there has been a rise in beer of the month clubs. For those unfamiliar with these types of clubs, they are subscription services that send out a different selection of beers each month to their members.
In order to attract new members, it’s important to have a strong online presence.
Companies can do this by investing in an SEO strategy to get them listed higher on Google search results when people look for beer subscription boxes or gift ideas for beer lovers. It’s also important to update your website regularly with fresh content. An attractive, informative blog will increase traffic to your site and make you seem more trustworthy. On social media platforms like Facebook and Instagram, consider posting photos of all the varieties of brews you offer each week, so followers know what they’re missing out on. The key is consistency–don’t forget about updating your social media pages weekly!
Many beer club owners also use digital transformation strategies to better integrate into the digital world. Implementing web analytics tools will help you track how people find your site so you can optimize accordingly. It might also be wise to invest in mobile apps, so customers who prefer mobile devices can find you easily from anywhere.
Onsite Search Engine Optimization
Beer of the Month Club members are probably more likely to search these platforms online. You can do this by using variations on those phrases in your tags, descriptions, and heading tags. If you have a blog or news section, make sure each post has its own meta description (including different keywords) and a listing in your site’s sitemap. You should also include keywords throughout your content like , which makes it more visible to search engines and helps keep readers engaged with your content via digital growth strategy for beer club.
Finally, don’t forget about social media! with business growth strategy, for beer club again with 71% of consumers saying they use social media as their primary source for researching products and services before buying, it’s also essential to be present there. Ensure your company page includes basic information, such as what types of beers you carry and where they’re available, so people know whether they can buy them locally or if they need to sign up for an upcoming shipment. Use hashtags related to craft beer like #craftbeer #craftbeerlife #beertography when posting pictures of bottles, cans, draft pours, events, etc., and encourage fans to join by tagging their posts with these same hashtags (#craftbeer). And don’t forget about paid advertising!