With all the time and money it takes to set up and operate a creative photography business, you want to ensure that your investment isn’t going to waste. You need a solid digital transformation strategy for creative photography business. Search engine optimization is an informed process of getting your creative photography business to rank highly in search engines like Google, Bing, Yahoo, and others that people use to find businesses online. Here are six tips for optimizing your creative photography business to gain as much traffic from search engines as possible.
- Use Relevant Keywords
#1) Use Google Analytics on your website. It’s a free tool that will tell you how people search for your keywords, what they are clicking on most often, and where they’re coming from when they visit your site. This can help you see which search terms and content drive the most traffic to your site, so you know what to focus on optimizing in order #2). Update your blog with new posts as often as possible. You don’t want to post something once or twice a month because your audience might not come back if it’s been too long since their last visit. They may also have forgotten about you if you’re not posting regularly enough. The goal is for your followers always to see fresh content on your website so they keep coming back!
- Optimize Your Images
Images are one of the most important factors in SEO practices. Ensure that the images on your website have relevant captions, tags, and descriptions so potential clients can find them. If you are using stock photos or other photographs from other sources, ensure you have permission to use them before including them in your content. You should also include alt text, which is a text alternative for images that appears if your web browser doesn’t load an image, as well as title text, which is a short summary of what the image is about. This information will help boost your site’s ranking in Google Images results pages.
- Utilize Image Tags
Utilizing image tags is essential if you want your photos to rank well on search engines. A good practice is to use as many tags as possible, as long as they are relevant. This will help you get more views and make your photos more discoverable.
1) The first tag should be the name of the company or individual who took the photo. For example, if I am a photographer and took this photo, my first tag would be Shelley Meyer Photography.
2) Next, include any keywords that are relevant to your photo. For example, if you photograph an animal, add animal-related tags such as the animal, zoo, cute animals, etc.
3) Next up is including descriptive information about the photo itself. You could include words in this tag: landscape, nature, sunset.
4) After including all these details in one image, take a step back, look at what other images have similar tags, and try adding those too. It’s important to include general terms like #colorful#photos so people can find your images when searching by color alone.
- Create the XML Sitemap
Generally, an XML sitemap is a file that lists the contents of your website and its pages. This is an important resource for search engines because it helps them navigate your site, know what content is available, and how often it changes. A well-designed XML sitemap can offer long-term benefits and make sure that Google, Yahoo, and other search engines find all of the information they need on your site.
1) Create an XML Sitemap – As mentioned above, an XML sitemap will help search engines index your site more efficiently so that users can easily find what they’re looking for. 2) Write descriptive meta tags – When creating pages on your site, ensure you add a title tag and meta description containing relevant keywords to the page’s subject matter. 3) Properly format URLs – The URL structure of your web pages should be simple yet readable by both humans and search engine crawlers alike. 4) Add breadcrumbs – Breadcrumbs provide an easy way for visitors to return to your site if they get lost browsing through different sections of your site, making it easier for search engines. 5) Link internally or externally? It really depends!
- Promote Your Site
If you’re running an online creative photography business, you might struggle with getting traffic from Google. Once your site is live and running, it’s time to get some eyeballs on it!
1) Choose keywords with a lot of search volume but a low competition score. You want people looking for your services or products but don’t want to spend hours combing through pages of results.
2) Include keyword-rich text content on your homepage and throughout the site so that when people search, they’ll find what they’re looking for right away.
3) Promote your business on all leading social media platforms. You should create a business account on leading platforms like Facebook, Instagram, and Twitter. You should post regularly, use the right hashtags, and take the help of a social media marketer to reach more audiences and get more leads.
- Monitor Your Progress
You need to be different if your business is a one-person show or even just a few people. The more unique your work is, the better chance you have of being found on search engine results pages via digital growth strategy for creative photography business. There are over 1 billion websites online today, and only so many slots are on the first page of any search result. So if you’re not willing to do things differently from everyone else, there will never be room for you. The quality of content you create can make or break your SEO efforts depending on how it’s executed and what it says about your company, but please rest assured with our business growth strategy for creative photography business.